OPEN RISK TAKER, DATO' SERI VIDA

DATO' SERI VIDA

Dato' Dr Hasmiza Othman was a founder of Vida Beauty cosmetic products. She began to venture into this after taking the decision to sacrifice her career as a teacher. She is one of the instructors at Sekolah Menengah Jenis Kebangsaan Poi Lam, Ipoh, Perak. She began to grow the products around the state with the highest quality of the products produced in Malaysia. In relation to that, she was born in Kelantan and has been in this business for almost 16 years. Her educational background began with a Bachelor of Education and the Department of Business at Universiti Sains Malaysia, Penang. Later, she continued his studies until the PHD in the Department of Biology at the University Charles Molnar, Hungary. Dato' Dr. Hasmiza Othman is a billionaire entrepreneur and successful woman who have hundreds of workers.

Vida Beauty

The open risk taker is also one of the entrepreneurial traits belonging to her. These characteristics are very important for an entrepreneur to be successful especially in business, we should have the courage in taking a risk in the future. This can be seen when she formed Vida Beauty Sdn. Bhd. on a small scale on 1 December 2006. In connection with that, Vida Beauty has begun to expand its widely on 1 May 2008. This clearly proves that she is a risk taker and always think positively in developing her business in the future. Dato' Vida also have a tag line like "Qu Puteh, Qu Puteh Barulah Puteh". This tag line made her products well known by people. Thus, indirectly, the company has grown extensively in the construction of this Vida Beauty. In addition, the color theme used to introduce or to market products to consumers also play an important role in advancing the company. Thus, with this approach, the company Vida Beauty itself has got a very favorable result of the encouragement and support of all employees. This clearly shows that he was the courageous risk. Besides, Dato' Vida also take the risk by sponsoring entertainment show like Ceria Popstar and Gegar Vaganza.