VISIONARY, DATO' ALIFF SHUKRI KAMARZAMAN

DATO' ALIFF SHUKRI KAMARZAMAN

         Vision is the foresight of an entrepreneur. Objectives and measures to be undertaken by entrepreneurs are also clearly stated in a vision. The examples of a visionary entrepreneur who is Dato' Aliff Syukri Kamarzaman, founder of the famous product with the slogan 'terlajak laris'. Dato Aliff or his real name Aliff Syukri Bin Kamarzaman was born in Felda Kechau, Kuala Lipis, Pahang on April 3, 1987. At first, he was moved and S.K Sungai Besar, Selangor. , he continued his studies at the School Telok Gadong, Klang. After that, he was studying at the School of Pondok Pasir Tumbuh, Kelantan for deep religious knowledge. After graduating from that school, he continued his studies at the School Integration As-Syakirin, Shah Alam until form 5 and further studies at Taylor College. She was married at age 20 with his colleague, Datin Nur Shahida binti Mohd Rashid who was 22 years old at the time.

Since childhood, he was very interested in the field of business. Armed with a strong determination, he started to make and sell goods cosmetics to her friends. Later, he opened a stall at the farmers market every weekend. The response was actively encouraging when he sells cosmetics. He was faced with various challenges which the loans are made through the bank refused and he also was verbally abused. In fact, the people around he also do not believe in the ability of Dato' Shukri and underestimate him. Thanks to the patience and faith, he ignores things that annoy him.

 Then, he traded again to find additional income, where every week he would hold a workshop on beauty and health in workplaces, government agencies and private.  Additionally, he also selling beauty products.  Every time he makes the workshop, earning him approximately RM1000 to RM3000 per month. When he entered a beauty workshop, he said his intention is to create a brand and share the brand with the other friends. Finally, they agreed. This is because, after some time selling others product, he thinks that it's better to sell his own product. So, he gets the idea to produce it himself.

D'herbs Healthy Sdn. Bhd.

He finally established his own company in 2010 that is D'herbs Healthy Marketing and at its early inception is it only operates on the second floor with only two employees.  His main product at that time is the foundation, slimming products, Women's health drink and Women's Health Care Lipstick. In 2012 that was the culmination of D'herbs products where they have been under the label Company Limited and expanded his business by moving to 4Storey building belonging to a more strategic and comfortable. This movement was able to convince all the stockists and distributors to sell and market their products more widely. Therefore, move forward a step further by producing nearly 90 new product lines with a total of 35 employees who develop a smooth company.

As a conclusion, Dato' Shukri is an entrepreneur's vision. He was able to develop his business plan to be achieved within the prescribed time. In addition, he wisely takes appropriate action to ensure proper vision can be a success.  It turns out that dream and his ambition is not an empty dream.